Pfitzer (a parody of Pfizer[1]) was a pharmaceutical company that operated in the U.S. within the Matrix. They were more popularly known for their blockbuster pill which acted both as a just-before contraceptive and as an aphrodisiac.
History[]
Before the release of their 2-in-1 pill, Pfitzer was already regarded as a solid-enough company whose stocks were deemed as one of the safer investment options in the market. But the company further grew in name and in stature after the large commercial success of their 2-in-1 contraceptive/aphrodisiac pill, which proved to be popular even before sales of the pills started.
Prior to any official news about the pill, mere rumors about the sensational drug caused the company's stock value to trend upwards. And when confirmation of the pill's viability was finally announced by way of its FDA approval being fast-tracked, the company's value instantly catapulted. This spike continued as the company's value then further sky-rocketed after release of the pills were met with high sales.
Due to the unforeseen and rapid growth of the company's stock, a couple of stockbrokers who made a fortune trading Pfitzer was immediately investigated by the U.S. Securities and Exchange Commission for possible insider trading, conspiracy, and other criminal acts. As a result, these stockbrokers eventually had to spend most of the fortune they gained in battling the SEC.